The marketing machine for Eoin Colfer’s sequel to the Hitchiker’s Guide to the Galaxy is swinging into action. Cover has been released and Penguin and Pan Macmillan are vowing to work together to promote both Colfer’s new title and the backlist.
Here’s what Eoin had to say at the launch-
All this hitching and adventuring went on for five books and then Douglas Adams passed away before he could write book six. Hitchhiker has been heard on radio, seen on tv and enjoyed on the cinema screen, there was even a musical version. But the story could never end, until now. I am going to continue on where Douglas left off. Unfortunately for me, he left off on rather a large cliffhanger. Everyone was dead. Which means I have rather a large challenge ahead of me, but it is one I am looking forward to.
The book will be out later this year. It will be called And Another Thing. And I really hope you will board the spaceship with me so we can travel through Douglas Adams’ hilarious galaxy together, which will save me having to hang around in your driveway.
And here’s some eye popping sales stats from the Bookseller -
Global sales for the Hitchhiker books are 16 million, with Eoin Colfer’s global sales standing at 18 million.