Amazon have certainly made an impact with the Kindle, the portable electronic book device. In the Wall Street Journal article, Jeffrey P Bezos outlines the rationale behind Amazon’s new move. They are reluctant to admit how many Kindle’s have been sold but Bezos makes some interesting points.
“Over some time horizon, books will be read on electronic devices. Physical books won’t completely go away, just as horses haven’t completely gone away. But there is no sinecure for any technology. If you think about books, it’s astonishing. It’s very hard to find a technology that has remained in mostly the same form for 500 years. And anything that has stubbornly resisted improvement for 500 years is going to be hard to improve.
That is what we’re trying to do with Kindle. We see this as an effort to improve upon the book, even though it’s resisted change for 500 years.
To do that, you have to capture the essential element of a book, which is that it disappears when you get into the flow of the story. None of us when we’re reading a book think about the ink and the glue and the stitching. All that fades away, and you get into the author’s universe.
Sometimes big, heavy hardcover books do break you out of the flow because you get hand fatigue. Or turning pages can be loud if you have a spouse sleeping next to you. There are things about physical books that we’re accustomed to but that actually aren’t very good.
But you also can’t ever out-book the book. You need to look for a series of things that you can do with an electronic device like Kindle that you could never do with a physical book.
Some of them can be pretty simple, like dictionary lookup. I find I don’t know what lots of words mean, and I used to guess because — am I really going to get up off of the sofa and go find a dictionary?
Changing the font size, a very simple thing that’s much appreciated.
And then some whoppers. The big whopper is wireless delivery of books in less than 60 seconds. You don’t have the cognitive overhead of thinking about your monthly wireless bill. You don’t have to know who the wireless carrier is. We’re hiding all of that complexity.”
He goes on to make a strange analogy between books and horses -
I’m sure people love their horses, too. But you’re not going to keep riding your horse to work just because you love your horse. It’s our job to build something that is better than a physical book. The reason we love physical books is because we have had so many great experiences with that object in our hands that we have nice associations with it.
We’re not trying to displace people’s love of that physical object that is the book. It’s a hallowed invention. The thing to keep in mind is what’s really important is not the container, it’s the narrative. Long-form reading is important for our society.”
Full text of the interview is available on the Wall Street Journal Site
http://online.wsj.com/article/SB121261272441346269.html?mod=e-commerce_primary_hs